Strategic AI Adoption Powered
by Usability Sciences
Empowering businesses and professionals to master Generative AI through usability science and adoption strategies.

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Training
Skill-building programs for mastering AI tools and enhancing digital capabilities.

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Analysis
Workforce analysis, AI use case identification, and strategic recommendations.

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Change Management
Helping teams overcome resistance and adopt AI responsibly.
The Challenge: Effective AI Integration
Problem
Organizations struggle to integrate Generative AI effectively due to a lack of understanding of its applications and risks.
Vision
Generative AI is a powerful catalyst for professional transformation, requiring strategic skills and targeted upskilling.
Mission
Support strategic AI adoption through training, user analysis, and change management to maximize value and minimize risks.
Target Audience: Who We Serve
Executives & HR Leaders
Seeking strategic and efficient Gen AI integration.
Companies & Organizations
Optimizing processes while ensuring security and compliance.
Professionals in Transition
Strengthening skills to master AI as a career asset.
Key Sectors
Healthcare, education, HR, technology innovation, employment, marketing and communications.
Our Offer: Structured AI Integration
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Gen AI Key Note Speeches
Awareness talks about AI opportunities, its risks, best practices, regulatory compliance, and data security.
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Training & Workshops
Skill-building programs for mastering AI tools.
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Prompt Engineering
Training in advanced prompt engineering techniques.
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AI Strategy & Advisory
Workforce analysis and strategic recommendations.
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Change Management
Helping teams overcome resistance to AI adoption.
Our Methodology: A User-Centered Approach
User-Centered
Researching user behavior, team dynamics and company culture.
Tailored Learning
Customized training programs for different AI maturity levels.
Industry Experts
Combining AI expertise with sector-specific knowledge.
Methodology: Step-by-Step & Fact-Based

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Step-by-Step
Structured learning journey for smooth skill-building.

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Debunking Myths
Fact-based education to distinguish AI's real potential.

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Strategic Change
Training in AI adoption applied to business processes.
AI Use Cases & Automation

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Usability Sciences
In-depth user research, AI model analysis, and interaction optimization.

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Industry-Specific
Designing tailored solutions.

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Automation
Automating repetitive tasks.
About Infinitum Ai
At Infinitum AI, we believe that Generative AI is not just a tool—it’s a transformative force that is reshaping the way we work, communicate, and innovate. Our mission is to help businesses and professionals strategically integrate AI while ensuring a human-centric approach to its adoption.
Who We Are
We are a senior team based in Geneva Switzerland and beyond, combining expertise in Gen AI, usability sciences, education, business management, digital transformation and AI integration. Founded by Marco Barber, Infinitum AI bridges the gap between cutting-edge AI advancements and real-world professional applications. With over 20 years of experience in UX and workforce transformation, Marco has helped large and small organizations navigate the shift towards AI-powered efficiency, collaboration, and innovation.
Our Approach
What sets Infinitum AI apart is our focus on the human factors of AI adoption. We combine:
🔹 Usability sciences – Understanding how people interact with AI to make its adoption intuitive and seamless.
🔹 Workflow adaptation – Customizing AI integration to match specific professional processes.
🔹 Organizational transformation – Ensuring AI enhances collaboration between humans and machines, rather than replacing human expertise with user upskilling.
A clear mission
Our mission is to demystify AI, break down resistance, empower individuals, and help organizations fully harness this technological revolution—while keeping humans at the driving seat and core of innovation.
Some customers
Testimonials
  • Catalina, PhD in Social History: "I attended a 2-day workshop on generative AI at UNIGE and I am blown away! (…) Now I can say I love AI!"
  • Sara, Development and Organizational Change Expert : I had the pleasure of attending a training on the use of AI tools for job searching, and I highly recommend: a well-structured and engaging session, striking a perfect balance between theoretical knowledge and hands-on exercises, made complex concepts accessible and immediately applicable, ensuring that participants left with valuable, practical skills, dynamic and interactive while covering all key aspects in depth.
  • Lyne Psy. D, MCC: the very delineated teachings were clear and precise and educated us all (app.100 participants) on models in how to use prompts. Philosophical, human and interactive! Examples were so helpful.
  • Ranya, programme management : impressed by the expertise and approach to artificial intelligence education!
Maximize AI Opportunities Responsibly
Want to maximize Generative AI's opportunities while minimizing adoption barriers and security risks?
Let's connect and explore how AI can transform your organization responsibly and effectively.
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Schedule a Consultation
Discuss your AI adoption needs.
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Discover Our Programs
Explore our training and advisory services.

Infinitum-Ai Geneva, Switzerland